Bullritos Pioneers New Online Ordering App for Facebook
Customers are sure to "like" using Facebook Ordering by OLO.

NEW YORK, NY, November 22, 2011 /24-7PressRelease/ -- Bullritos, a regional burrito chain, is breaking new ground with the launch of a new online ordering application designed by OLO Online Ordering. Starting today, fans of Texas-based Bullritos can order, pay and confirm their spot as first in line -- all without leaving the regional chain's Facebook page.

Bullritos is the first restaurant brand in the country to launch an online ordering application on Facebook that allows its 5,000 fans the ability to view and order from the restaurant's full menu, repeat previous orders, pay securely using a credit card, and confirm time and date of pick-up - without leaving Facebook. Even better, when fans order through Facebook they skip the line and, as the application is called, "Run with It."

More than 7,000 food and beverage industry brands have a page on Facebook, yet Bullritos is the first restaurant chain in the country to embrace the social network's online commerce capabilities.

"Our customers expect to grab a bag, customize their order, and run with it," said Heather McKeon, Director of Marketing, Bullritos. "The new Facebook application extends our brand, allowing loyal customers even more options for ordering their customized burrito fast -- on the platform they choose."

In addition to the benefits for customers, who can also save and repeat their favorite orders using the application, the new app allows Bullritos to tap new customers from among Facebook's 800 million active users. More importantly, by engaging new customers through the social network, Bullritos gains exposure to customers that match the demographic profile of their loyal fans.

OLO Online Ordering powers Bullritos Facebook-based ordering app, along with online and mobile ordering services for more than 150 fast casual and quick service brands. Noah Glass, OLO's chief executive, has seen the mobile and online ordering space grow exponentially since he created the first text-messaging platform for mobile ordering in 2005.

"Customers adopt new ordering options as fast as we can create them," said Glass. "For example, mobile online ordering apps are being downloaded and used at nearly three times the rate as website orders. We expect online ordering for Facebook to grow exponentially."

The combination of take out ordering and Facebook is sure to yield results. Takeout is the fastest growing segment of the U.S. restaurant industry, representing approximately 31 percent of restaurant industry sales, and Facebook users embrace apps. Facebook estimates that, on average, Facebook users install apps more than 20 million times every day and more than 500 million people use an app monthly.

Online ordering also presents a benefit for restaurant operations. OLO's online and mobile ordering applications link directly to a restaurant's point of sale (POS) system, allowing more orders per hour, without putting a strain on employees.

Press Release Contact Information:

Tracy Aiello
OLO Online Ordering
Publicist
84 Wooster Street
New York, NY
USA 10012
Voice: 720-989-3530
Website: Visit Our Website